Zimbabweans still prefer radio for news – Poll

2015-05-07 11:02


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Harare - A third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day, results of a new survey showed on Thursday.

Thirty-three percent of Zimbabweans listen to the radio every day and a further 28% listen a few times a week, according to the findings of the survey, conducted by research group Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI).

Zimbabwe's airwaves have long been dominated by the state-owned Zimbabwe Broadcasting Corporation (ZBC), though two private stations launched in Harare in 2012 are increasingly popular. Both are linked to the ruling Zanu-PF party.

The authorities in March this year licensed eight more radio stations, but again, all have links to Zanu-PF.

Fifty-five percent of Zimbabweans never get their news from a newspaper, the poll shows. Seventy-five percent of them never check the internet for news.

The survey was conducted in November, when 2 400 adults were polled.

Figures from Zimbabwe's telecoms regulator show internet penetration in the southern African country is at least 47%.

Read more on:    zanu-pf  |  zimbabwe  |  southern africa  |  media

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