2010 LOC kick-starts Football Friday

2009-09-08 13:12

WITH 40-weeks to go before the 2010 Fifa World Cup kick-off, the

Local Organising Committee (LOC) wants to create a colourful and vibrant

environment for the event.

On Friday, the LOC and its partners International Marketing Council

(IMC), the Government Communications Information Systems, launched Football

Friday, a campaign aimed at encouraging all South Africans to wear football

shirts every Friday until the tournament starts in June.

“This is the moment we would like to see leading to the

tournament,” LOC chief executive Danny Jordaan said, referring to bright Spring

colours created by hundreds of people who donned the Bafana Bafana shirts.

“We are on the verge of finishing the bricks and water part of the

project, now we start the next chapter of making our people feel the vibe of the

tournament.”

Workers at the nearby and almost complete Soccer City downed tools,

not on a go-slow, but to share the moment.

Some watched from the roof of the 90 000 seater as Zakumi, the 2010

Mascot, made his famous moves to grace the event.

Paul Banister, chief executive of IMC urged the public to make the

Football Friday campaign a national movement.

“Wearing a Bafana shirt on Friday is a symbolic movement to get the

colourful World Cup and define what it means to be a South African”, he

said.

Banister used the opportunity to also assure LOC chairman Irvin

Khoza that the 2010 vibe he wanted is on its way. “We are going to make him feel

it,” he jokingly said.

Provinces of Mpumalanga and the North West started the campaign

early this year.


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