A suitable launch of impeccable taste

2014-06-29 15:00

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South African men can now be counted among the ­privileged of the world with the opening of a South African branch of the ­Amsterdam-based suit company Suitsupply.

The company, known for its impeccable ­fabric cuts and handmade details of personal styling, launched in South Africa with a pop-up store at a mansion in Hyde Park, Joburg, on Thursday night.

I tagged along to see what the hype was all about when the number one suit company, as voted by The Wall Street Journal and New York Fashion Institute, opened its doors to the ­media and invited guests.

Head designer Murray Coetzee said the mansion would for the next six months ­remain the venue of choice where South ­African men could pick up their best suits as the retailer tests the local market and trains local staff in its products.

Cape Town-born Coetzee, who is based in Amsterdam, said South Africa was the obvious destination for this global brand after ­it conquered Europe, America and Asia.

Five rooms of the mansion have been turned into a store with a collection of winter suits, jackets, T-shirts, shirts, shoes and other accessories filling up the racks with Italian ­fabrics. There is also an in-house tailoring bar where customers get to “custom alter” their suits for that added fit.

Trend analyst and design consultant Dion Chang was one of the guests. He shared his expert opinion on what the move meant for local designers, saying the implication was that local designers must now “pull up their socks” with ­Suitsupply’s entry.

Miss City Press 2004 Palesa Masiteng said ill-fitting and glossy suits were a big no, adding that any man found wearing white shoes should be hanged. Sensible woman.

Singer Simphiwe Dana praised the “suit ­revolution” happening to South African men.

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