ANCYL calls for more airplay of local music ahead of 2010

2009-10-01 14:54

THE ANC Youth League and SABC interim board have agreed on a plan

to gradually increase the quota of local music played by the public broadcaster

to 70% before the Fifa World Cup next year, ANCYL president Julius Malema said

today.

Malema said: “We (the ANCYL and the SABC board) agreed that all

public broadcasting stations should maximise local music airplay on both radio

and television during the 2010 Fifa soccer world cup. This we believe will help

international guests to appreciate South African culture, arts, heritage and

music.”

The public broadcaster is currently facing financial woes due to

serious mismanagement by the previous board.

But Malema said the current board was in the process of raising

funds and that a funding model would have to be drafted to sustain the proposed

national youth radio station.

The two organisations had agreed on the establishment of a national

radio station to focus on youth issues and the promotion of local youth music

and programming.

Malema said the league would engage the Independent Communications

Authority of SA (Icasa), the SA Music Rights Organisation (Samro) and the

departments of communications and music and culture to ensure this.

Local artists have welcomed the efforts although kwaito star Kabelo

Mabalane said it was embarrassing that there needed to be negotiations for a 70%

split of airtime for artists in their own country.

“Its awesome and we glad that the SABC is willing to play its

part,” Mabalane said.

Hip Hip artist Slikour said the South African youth has stories to

tell but the platforms available to them did not make it possible.

The league will also engage Icasa to ensure a speedy granting of a

broadcasting licence for the youth station.

Malema added that Take 5, a youth programme on SABC 1, should be

screened during prime time.

He also expressed concern over the prioritisation of shows such as

the youth dance and music programme Jika Majika above youth educational

programmes, which the league believes should take priority.


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