ANCYL’s Shivambu launches youth magazine

2011-05-28 19:21

Politics and media – that’s what Floyd Shivambu, ANC Youth League spokesperson, will be juggling with the launch of his new magazine, Loocha, next month.

He describes it as “an aspirational youth publication that prides itself in providing relevant content with the objective of remaining informative, educational, inspirational, entertaining, interactive and empowering”.

Shivambu’s magazine won’t simply be about how to live the good life. Instead, he says the magazine’s primary objective is to “eliminate the lack of access to information relating to government youth programmes. The youth structures and youth initiatives are there, but the youth are not aware how to access them.”

Loocha is aimed at readers aged between 16 and 35.

Although he insists that it won’t be a government mouthpiece, Shivambu adds that the publication is where “government and industry can communicate directly with the youth regarding programmes and opportunities available to the South African youth.

“In exchange, the youth can use the magazine as their trusted tool to access available youth programmes and opportunities in the public or private sector.”

It is believed that Julius Malema, the ANCYL president, will make his debut as a cover boy on Loocha.

And to add more star power, the magazine will feature a regular column by controversial Kuli Roberts, while Metro FM drive-time show host, Tbo-Touch Molefe will contribute two pages of content to the entertainment section.

Nonhle Thema, who has recently been taking flak because of her Twitter antics, will write a motivational column.

“I feel blessed to have been given this opportunity to share with young people about the ups and downs in my life in the hope of encouraging them to never give up and to keep seeking for their purpose and destiny in life,” says the presenter-turned-reality star of Nonhle Goes to Hollywood fame.

The magazine, which Shivambu co-owns with Joburg-based businessman Collen Mashawana, will be out on Thursday at local municipalities, high schools or government departments with a youth division.

It can be bought at retail stores for R9.95.

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