Africa wakes to a fresh brew

2010-06-05 10:49

In April, TV

viewers across Africa woke up to a new programme – Good Morning Africa.

Hailed as the most

successful programme to date on M-Net’s Africa Magic channel, the show is

produced by Wale Akinlabi, one of Nigeria’s ­exports to South ­Africa who is

­also chief executive of Planet ­Image Productions.

Akinlabi, an editor and ­animator, cut his teeth in the

­advertising industry. Young and ambitious, he first set up Planet Image

Productions in Nigeria in 2000 and its sister company in South Africa three

years later.

Currently producing 12 shows for the Africa Magic channel on DStv,

Planet Image is serious about creating fresh, contemporary content that reflects

Africa’s ­diversity and dignity.

Femi Oshin, a Planet Image producer and former ­journalist,

­outlines the philosophy: “We do not take the conventional ­approach to

newsmaking. ­Africans want to see themselves reflected on the screen. We look to

unsung heroes and the ­audience to set the agenda for us. Not the other way

round. The success of our shows tells us it’s working.

“History tells me that my ­forefathers were great. Knowing the

power of the media, we’re in an age of psychological warfare and we as TV

producers have the responsibility to take the baton to the people as we work

together in restoring Africa’s dignity.”

Focusing on content for the World Cup, Wale plans to ­leverage the

euphoria around the tournament to present a series of timeless inserts which

tell fresh stories of Africa – behind the scenes – through lifestyle, voices and

images.

Check out Good Morning ­Africa daily at 7am on Africa Magic, DStv

Channel 114.


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