Amazing Spider-Man sets new record

2012-07-05 11:19

Los Angeles – The Amazing Spider-Man has swung into action with $35m domestically in its first day – a record for a film opening on a Tuesday.

The new launch for the Marvel Comics superhero outdid the previous best Tuesday debut of $27.9 million (about R242.3 million) for Transformers, which opened the day before the Fourth of July in 2007.

The opening day results show the resilience of the Spider-Man brand, which set box-office records from 2002 to 2007 with the three films directed by Sam Raimi and starring Tobey Maguire as the web-slinging superhero.

After a falling out between Raimi and distributor Sony on a third sequel, the franchise started over, with Marc Webb directing and Andrew Garfield slipping into Spider-Man’s red-and-blue suit.

The Amazing Spider-Man opens in South African cinemas on 13 July.


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