An open letter to the Samas

2011-05-26 09:53

Dear Sama (Risa),

Ihave seen you grow through the years. From your humble beginnings at the then Civic Theatre in Joburg when you were just five, we became friends.

You moved to Sun City and – through careful planning, clever marketing and glitz – you became a must-see television event.

By the time you turned 12, you were a phenomenon and everyone wanted to be your friend.

You introduced the yellow carpet and everyone wanted to walk on it.

You promised your new fans, friends and followers a good time, excitement, pyrotechnics and the razzle-dazzle associated with the music industry.

And each year from then on, you delivered and proved your crowd-pleasing abilities at the Sun City Superbowl.

This year, you invited me to share in your 17th birthday celebrations at Montecasino.

You even honoured me as a judge and said I would get VIP treatment, and a decent seat in the house for my partner and I.

Why is it that after I stepped out of the Rolls-Royce with my date Khanyi Mbau, I still didn’t have my tickets?

I called you countless times, I even rang your sponsor MTN and was informed it would be alright, that I would get “sorted” eventually.

Why leave it until the last minute, only to refuse me entry and send me to the freezing open-air Piazza along with all the uninvited guests who bought their way in? I’m now nursing flu, thanks to you.

Well, let me inform you that since you denied me entry, I landed an “Artist” wristband, which allowed me to walk the so-called yellow carpet (which was just a plank, really) and to see the much-hyped Sama Dome.

I ended up seated behind the stage with an unobstructed view of the band members’ bums on stage.

How awkward! To see some of the action, I had to make a 180-degree turn to watch the big screen behind me.

It was then that it hit me?...

Why do I have to subject myself to this kind of humiliation? So I stood up and walked out.

On my way, I saw musicians and record company executives, all dressed up with nowhere to sit, also heading home.

In 20 minutes, I was watching the rest of the show from the comfort of my leather couch.

The shoddy production and blunders televised left me in tears of laughter and disappointment.

I have seen the flurry of apology letters flying around from sponsors, and statements of disassociation from service providers such as Redflag and others.

The buck stops with you, Recording Industry of South Africa (Risa), since you are the custodian of the Samas.

You did a disservice not only to the people who helped bring the Samas to life but to the very fans who bought tickets and still had no seats.

How could the small matter of ticket allocation trip you up so badly?

When I was younger, planning my birthday parties with my grandmother, I understood the basics of finalising the number of friends I would invite, who would sit around the table in the dining room to watch me blow the candles and cut the cake.

It’s a staple of good party planning. If you can’t even get this right, how can we ever trust you?

Yours sincerely,


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Buying a puppy? Don’t get scammed!

Hundreds of complaints are filed every year from victims who were scammed when buying a dog online.



WATCH: These funny animal videos will make you LOL!
11 animals before and after they were adopted from shelters
Competition pet grooming – creative or too extreme?
5 Celebrities who are afraid of animals
Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.