Audi notches record March sales, beating Benz

2012-04-10 11:25

Berlin – Volkswagen AG’s luxury unit Audi said sales rose 14.1% in March to a record 143 500 vehicles, maintaining the car maker’s lead over Daimler AG’s Mercedes-Benz brand.

First-quarter deliveries at Ingolstadt-based Audi gained 10.8% to 346 100 units, compared with 341 000 at Mercedes-Benz. The world’s biggest luxury car maker, Bayerische Motoren Werke AG, sold more than 400 000 vehicles between January and March.

“We entered ... 2012 very successfully and also expect continuing growth in coming months,” Audi sales chief Peter Schwarzenbauer said in a statement today.

Audi overtook Mercedes-Benz as the second-largest premium brand by vehicle sales last year and has surpassed BMW in terms of profitability thanks to the economies of scale it enjoys with its parent VW.

Sales in China, where Audi leads the luxury market, increased 37% last month to 31 505 cars on demand for extended versions of the A4 and A6 sedans and the Q5 sport-utility vehicle.

Year-to-date deliveries surged 40.5% to a record 25 941, while US sales gained 18% in March to
11 585 vehicles, totalling 29 470 in the first three months.

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