BMW slammed over Soweto billboard

2014-07-01 08:31

German vehicle manufacturer BMW was rebuked over a controversial billboard advert featuring a Mini Cooper which was placed on the outskirts of Soweto.

The advert featured an outline of a Mini Cooper, with a large hole where the car should be, the Sowetan reported today.

A banner across the advert read: “Drive it like it’s stolen!”

Two residents complained to the Advertising Standards Authority (ASA) and said the advert promotes and glorifies the stealing of cars, speeding and reckless driving, the newspaper reported.

Macbeth Ngema and Candice Nene said the billboard was especially distasteful as it was placed near where musician Molemo “Jub Jub” Maarohanye and his friend Themba Tshabalala killed four school children and seriously injured two others in 2010 while racing in their Mini Coopers.

The two were sentenced to 25 years in prison in 2012. Last month, judgment was reserved in an appeal against their conviction and sentences.

The ASA decided not to rule on the matter after BMW promised not to use the phrase “drive it like it’s stolen”.

The authority noted that, subsequent to the complaints, the billboard had been stolen.

BMW defended the advert and said the wording was chosen after the original billboard was stolen.

It said the phrase “drive it like it’s stolen” was a tongue-in-cheek reference to the theft.

Edward Makwana, for BMW, told the newspaper that his company welcomed ASA’s decision.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.