BlackBerry unveils new flagship smartphone

2013-09-18 11:47

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Toronto – BlackBerry launched its new Z30 flagship smartphone today, as it battles to win back market share despite uncertainty around its future.

Once a pioneer in the smartphone arena, BlackBerry said last month it was weighing options that could include an outright sale, in the face of lacklustre sales for its new devices that run on the BlackBerry 10 operating system.

The long-rumoured Z30 device, which is first being unveiled at an event in Kuala Lumpur, Malaysia, will be BlackBerry’s new top-of-the-line device, taking the crown from the smaller Z10 that was launched early this year.

The new touch screen device, which boasts a five-inch display and a 1.7GHz processor, will compete against the likes of Apple’s new iPhone 5S and Samsung’s Galaxy S4, along with a slew of other devices that are powered by Google’s Android platform.

The company faces an uphill battle in generating interest in the new phone, however, given the lack of clarity around its future.

While the company has long aspired to make its BlackBerry 10 operating system the No. 3 smartphone platform on the market, the latest industry data indicates that Microsoft’s Windows Phone platform is in fact more likely to clinch that spot as its devices continue to gain ground.

Although the new line of BlackBerry devices has been well received by reviewers, analysts say the company lacks the financial heft to vie against industry giants like Apple, Google, Samsung and Microsoft, which boast massive marketing and research and development budgets.

Some analysts contend that Microsoft’s move earlier this month to acquire Nokia’s phone business and licence its patents for €5.44 billion (R71 billion), poses another hurdle for BlackBerry, as the software giant is likely to redouble its catch-up efforts in the mobile device business.

But Canada-based BlackBerry, which is set to report its fiscal second-quarter results next week, appears to be sticking with its product road map for now, even as it reviews its alternatives.

The company, which touts the Z30 as its “biggest, fastest and most advanced smartphone to date”, said the device will begin to hit store shelves in the UK and parts of the Middle East as early as next week.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.