Brazil retail sales flag during World Cup fever

2010-07-01 10:22

World Cup fever has taken a toll on Brazilian retailers, according

to store owners.


In Rio de Janeiro, store owners reported a 50% drop in business

when Brazil’s team was playing in the World Cup in South Africa.


If a game is scheduled for the weekend, like the upcoming

quarterfinals match on Friday between Brazil and the Netherlands, it’s even

worse.


If Brazil won, store owners said they did not expect business to

pick up until Monday.


“Stores close up earlier and stay closed. Only shopping malls

reopen (after the match), and even there, business is slack,” Rio de Janeiro

Store Directors’ Club president Aldo Goncalvez told Agencia Brazil news

agency.


He said the retail trade in Rio de Janeiro state has already lost

$55 million since the World Cup 2010 began on June 11.


“If Brazil gets to the final, we’ll be dealing with $550 million in

losses for stores across the state,” said Rio Business Association director

Daniel Pla.


The only bright spot when the green-and-gold team was out on the

pitch were vendors who specialised in World Cup memorabilia, including T-shirts,

vuvuzelas, caps and banners, reports said.

 

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/World

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.