Business does the Madiba jive

2013-12-06 18:02

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Corporate South Africa has begun to reveal a slew of tribute messages to Nelson Mandela.

Their print campaigns have been prepared months, even years in advance – and are now being booked into print publications.

Meanwhile, corporates have used their websites to pay tribute to the former South African president.

As usual, Nando’s has found itself attracting the most online commentary with a strikingly simple one-liner: “1918 – forever”.

The Nando’s tribute

Pitch-black with simple words is ever popular. A simple Woolworths banner reads: “Madiba, 1918-2013 Ulale Kakuhle”.

Others have played on legacy. Mandela will “forever be the children’s champion” reads a banner on the Nedbank website.

The nod is to Mandela’s love of children and his establishment of the Nelson Mandela Children’s Fund and children’s hospital.

“Lala Ngoxolo Tata. You have behind you a nation inspired by hope. Rest peacefully,” reads a message from Absa along with a burning candle.

Media houses have also gone all out. Outside City Press’ offices at Media24 a wall of remembrance is being created with staff and passers-by contributing messages and drawings.

Primedia has a banner on their website with the words: “Your courage helped build our nation,” accompanied by an image of Mandela’s shoulder without revealing his face.

International big business has got physical with it, using lights to pay tribute in massive public displays.

The Omni Hotel in Dallas in the US lit up the entire building in the colours of the South African flag as a tribute.

Not to be outdone, one of the world’s most iconic structures, Paris’ Eiffel Tower, is ablaze in South African colours too.

Messages for Madiba at Media Park. Picture: Sifiso Nkosi/City Press

The Eiffel Tower

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