Cabinet approves communications strategy

2011-06-09 08:53

Cabinet has approved government’s new communications strategy, Cabinet spokesperson Jimmy Manyi said today.

Briefing the media following the executive’s regular Wednesday meeting, he said among a range of platforms the Vuk’uzenzele magazine would be transformed into a monthly tabloid.

Social media platforms would also form part of the communication channels.

“Approval of the strategy will also see a return to government’s centralised approach to media buying,” Manyi said.

Government communications and information system (GCIS) would procure media space and airtime for national departments to realise economies of scale.

Government, through GCIS, would monitor and enforce adherence to the “government brand”.

Non-Cabinet weeks would, among others, be used for media briefings to communicate progress on the implementation of government’s programme of action.

“The implementation of the strategy will result in a much more informed and empowered public,” Manyi said. 

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