Chiefs, Pirates score R1bn sponsorship

2012-05-17 13:05

Cellphone giant Vodacom has renewed its sponsorship deal with two Soweto giants, Kaizer Chiefs and Orlando Pirates, in a five-year deal believed to be worth around R1 billion.

The company has been backing the two most popular South African teams for the past 13 years.

The three parties were visibly excited at today’s announcement, which they described as a game changing deal.

Pirates chairperson Irvin Khoza was reluctant to reveal the exact figures only saying the entire deal was around R1 billion.

“I can’t say how much is the real figure because things change and figures change. This sponsorship is around R1 billion. We are happy that the game is growing and that what we have built in years will be strengthened in the next five years. We have to work hand in hand with all the stakeholders in the game,” said Khoza.

Vodacom’s managing director, Sipho Maseko, said the deal will reshape the “nature of sponsorship” in sport in South Africa.

“It is indeed a pleasure to announce the addition of a further five years to our partnership and as a reflection of our passion for the game and unwavering support for the fans, I am delighted to announce that this momentous deal will change the nature of sports sponsorship in South Africa.”

He added: “We have a good history with the two teams and we are happy that today we are looking at working together for another five years. As time goes on we want to make people feel closer to the teams.”

Chiefs boss Kaizer Motaung said he was delighted that Vodacom was still their major financial backers and did not impose their new corporate colours on the two clubs.

Khoza also paid tribute to his late daughter, Zodwa Khoza, Emmy and Vivian Casaleti, Jessica Motaung and Nkosana Khoza for their vision for the two clubs in ensuring they attract the company.

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