China 2010 mascot maker vows to improve conditions

2010-03-10 10:57

GLOBAL Brands Group, the master licensee for all FIFA World Cup 2010 merchandise, said yesterday it had withdrawn manufacturing approval for the Shanghai Fashion Plastic Products after an audit showed standards had been flouted.


The Global Brands Group investigated the factory, which produced figures of the tournament’s dreadlocked leopard mascot Zakumi, following reports that it employed teenage workers, ran 13-hour shifts and paid just three US dollars a day (about R22).

However, the Chinese factory, which had been producing mascots for the World Cup, despite allegations of sweatshop conditions in factory, defended itself today, saying its facilities were among the best in China.

“Considering China’s actual conditions . . . the environment in our factory, if not the best, is very good indeed,” a company official told AFP, speaking on condition of anonymity.

But she said factory conditions would be improved to meet Global Brands’ requirements.

The toy and gift manufacturer also produced merchandise for the 2008 Olympic Games in Beijing and is a supplier for this year’s World Expo in Shanghai, according to its website.

The company official confirmed production of the Zakumi toys had halted and said the company had been cooperating with Global Brands Group’s investigation, which began last month.

“In terms of environment and social responsibility, we are quite a good company in the country,” the official said.
The Shanghai company was contracted to make the mascot last year, she said.


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