Comedy Central cans the Gareth Cliff Show

2014-06-25 15:31

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Comedy Central is dumping Gareth Cliff’s Show just a month and a half after it launched on the TV channel as a simulcast web show.

The internet radio shown on TV experiment failed to attract enough viewers wanting to “listen” and watch it on MultiChoice’s DStv platform.

Cliff’s last show aired on Comedy Central will be on June 30.

Viacom International Media Networks Africa, which runs Comedy Central, launched The Gareth Cliff Show in May as a simulcast broadcast, but moved it to an earlier time slot – from 7.35am to 6am after just a month in a desperate attempt to lift viewership figures.

Comedy Central said the time slot was changed after viewers’ requested an earlier viewing, but it turns out viewers didn’t want to listen/see it earlier – they didn’t want to see it at all.

“We are confident that it will do even better in the new earlier time slot, allowing viewers to watch it at leisure as they get ready for work in the mornings,” said Evert van der Veer, the head of Comedy Central Africa earlier this month, but that confidence was misplaced.

With the earlier time slot doing nothing to increase ratings, Comedy Central is pulling the plug on showing the internet radio show on the TV channel.

In response to a media enquiry, Comedy Central said it was “a mutual decision” to end it. Comedy Central said it would still be working with Gareth Cliff on further projects.

Gareth Cliff will be seen again soon on TV on M-Net’s Idols, where he will be one of the judges during the 10th season.

Fans will still be able to listen to Cliff’s show on

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