Cost of Bafana shirts ridiculous – Sactwu

2010-05-13 11:45

It’s ridiculous to be asked to pay R599 for an official replica

Bafana Bafana shirt: and that’s the word from the workers who make it.

“We think it’s a disservice to South Africans for the final product

to sell for R599 in retail stores from a factory price of between R100 and

R150,” said SA Clothing and Textile Workers’ Union (Sactwu) general secretary

Andre Kriel today.

He was addressing a media briefing in Cape Town following talks

with Cup Local Organising Committee head Danny Jordaan.

Holding up a replica shirt Kriel said it had been manufactured at a

Sactwu-organised company in Ladysmith, KwaZulu-Natal. The total cost of

producing the garment was probably between R100 and R150, he said.

That was the price at which it would be sold to sponsors Adidas.

The factory cannot sell directly to retailers because of licensing and branding

agreements. Adidas then sells the shirt into the retail market for R331

excluding VAT.

“Then the retailers, as you know if you’ve been into any retail

shop, sell this for R599,” Kriel said.

“From our point of view that’s ridiculous. There’s obviously

reasons that the retailers give, and those reasons are that they’ve got to add

promotions, advertising and all that. But any reasonable South African can see

that there are margins of competitiveness we can achieve by taking less of a

profit cut.”

He said it would be an important stimulus to the clothing industry

and local jobs if retailers were prepared to take less of a profit.

Ian Stein, the chief executive of Cape Town clothing manufacturer

Monviso, told the briefing that his company made a range of official licensed

World Cup garments, including a basic t-shirt that left the factory at under

R70.

That shirt is sold at Pick n Pay at R99 and at Woolworths for R130,

which was a “pretty fair” markup.

“All we know is that from our point of view we’ve done our job in

bringing out an incredibly competitive product,” he said.

A journalist told him she had bought an identical t-shirt in a shop

in Sea Point for R230.

In a joint statement, the union, Cosatu and Jordaan said soccer

supporters could save South African jobs by ensuring that they bought locally

made products.

“We call jointly on South Africans to check for the ‘made in SA’

label inside all World Cup clothing and other goods,” the statement said.

“This includes paraphernalia like caps, bags, flags and other

memorabilia.”

Jordaan said if people were prepared to buy counterfeit goods there

would always be problems.

“The argument always is, well, I can buy a fake Bafana shirt for

R100, why must I pay R500 or R700?

“The problem is if we continue to buy the fake product then even

those who have the R100 will soon not have the R100 to buy that fake product.

And so we’ll have no money all of us,” he said

He stressed that people had to make short-term sacrifices for

long-term benefits.


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