David Beckham to promote casinos in China

2013-12-23 12:19

Retired soccer star and sometime underwear model David Beckham has signed on to help promote Las Vegas Sands’ properties in Singapore and the Chinese gambling enclave of Macau.

Sands said in a statement it hopes to cash in on Beckham’s popularity in the region.

The Las Vegas-based company is the largest casino operator in Macau, the centre of the modern day gambling world.

The deal may help Sands win attention in mainland China, where casinos are illegal and casino advertising is also banned. Soccer is hugely popular in China.

Beckham appears to have started his new gig already.

In November, he posed for photographs with 100 local kids at the Venetian Macau and gave an hourlong interview.

The children were selected with the help of several local community groups, including the Macau Special Olympics and the Association of Rehabilitation of Drug Abusers of Macau.

Details about what the partnership will look like over the long term are scarce. Sands said it will use the Beckham brand in dining and retail options at its casinos.

Michael Leven, Sands’ president and chief operating officer, said in a statement the Beckham brand will help Sands “as we aggressively explore opportunities to further expand our presence in Asia.”

Over the summer, Beckham staged a similar event in Singapore, meeting about 60 kids at a Sands casino there.

Sands owns four booming casinos in Macau. The Venetian Macau is the largest casino in the world.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.