Design of the week – Keeping abreast of cancer

2015-02-08 09:00

The Mozambican branch of global advertising firm DDB has created some compelling awareness campaigns for the Mozambican Association Against Cancer over the past few years.

Its latest features the iconic Barbie doll after a mastectomy.

The tagline, “early self-exams save more than your life”, urges women to perform breast exams regularly to ensure the timely detection of cancer.

Breast cancer is one of those “sexy causes” that companies selling anything from pretzels to rosé will jump on to capitalise on the social-awareness buck.

The cause is often sexualised or trivialised: with so much emphasis on breasts being the source of femininity, we forget we’re fighting for women to keep their lives, not their boobs. The ridiculous Free Your Tatas campaign – in which women were urged to ditch their bras to “raise awareness” of cancer – springs to mind.

DDB seems to have steered away from this. Some of its older campaigns include iconic female superheroes performing breast exams with the tagline “nobody’s immune to breast cancer”.

The campaign in which bugs are seen crawling beneath a woman’s skin is also great.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.