Durban cashes in on July

2013-07-03 08:26

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KwaZulu-Natal’s homegrown flagship event, the Vodacom Durban July, is expected to rake in over R100 million for the city this weekend.

Hot on the heels of a second instalment of the successful Top Gear Festival, the July has grown to be a major drawcard, not only for horse enthusiasts, but also for the big names in South Africa’s social circles.

Established in 1897, it’s one of the oldest and biggest events of its kind on the African continent.

Tourism KwaZulu-Natal said it expected over 55 000 visitors to attend the spectacle at Greyville Racecourse this weekend.

They estimate at least 40% of that number will be visitors from outside the province who are expected to bring with them an economic reward in excess of R124 million.

A further R50 million is expected to be spent by local visitors at the event.

Durban is famous for its sunny weather and beautiful beaches. Even in winter, Durban days are uncannily warm.

“The perfect weather coupled with the fact that the event falls in the middle of the winter school holidays encourages visitors to arrive earlier and stay longer … this bodes well for the tourism industry as the benefit of the event is spread to other economic sectors and often other regions within the province as well,” said Tourism KZN CEO Ndabo Khoza.

Adding depth to the July flair this year, Tourism KZN has partnered with travel traders within the SADC region to package the Vodacom July as part of a KZN tour package.

“As a result, tourists will be arriving on an Air Botswana charter flight and will experience a warm KZN winter holiday. Tourism KZN will also be hosting travel trade from Zimbabwe and Zambia during the period of this event as part of a week-long tourism education of the province,” he said.

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