Dutch ‘ambush marketers’ off the hook

2010-06-22 13:22

Charges have been dropped against two Dutch women accused of ambush

marketing at the World Cup over their orange dresses.

Law firm Bowman Gilfillan spokesperson Darren Olivier, said: “The

State just withdrew the charges.”

He did not elaborate on the grounds on which Barbara Castelein and

Mirte Nieuwpoort were let off.

National Prosecuting Authority spokesperson Mthunzi Mhaga said the acting Director of Public Prosecutions in South Gauteng, under whose jurisdiction the case fell, exercised her discretion not to proceed with the matter after the accused’s attorneys made representations to her office. He said Fifa, the complainant in the matter, also indicated it was not interested in pursuing the case after reaching a settlement with Dutch brewery Bavaria.

The two were arrested last week after they and dozens of other

women wore orange miniskirts during the soccer match between Denmark and the

Netherlands, allegedly to market the Dutch brewery, Bavaria.

While all the women were questioned, only Castelein and Nieuwpoort

were arrested.

They appeared in the Johannesburg Magistrates Court today on

charges under the SA Merchandise Marks Act.

Their passports were taken away and they were granted bail of R10

000 each. Fifa accused them of being sent to orchestrate an ambush marketing

campaign as Bavaria was not an official World Cup sponsor.



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