Editor ousted over racial slur against Rihanna

2011-12-22 08:07

Amsterdam – The editor of a Dutch fashion magazine has been fired after the publication used a racial slur to refer to Barbados-born Rihanna.

The article set off a social media furore and prompted an outraged response from the singer.

Eva Hoeke, editor of Jackie, and the magazine’s publisher said in a joint statement on Facebook that the misuse of a racial slur – “although without malicious intentions” – was cause for Hoeke’s departure after eight years on the job.

The slur was used in an article about how to dress your daughter like a pop star. Responding to criticism that flashed across the ocean, Hoeke said at first that her use of the term was meant as a joke.

She then put out a Twitter item with a more explicit apology, saying she learned, “1. Don’t publish bad jokes in the magazine 2. Don’t pretend bad jokes to be funny. Sorry guys. My bad.”

On Tuesday, Rihanna responded herself via Twitter: “Your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!!”

Rather than a positive article useful to Dutch girls, Rihanna said Jackie chose to print an item “degrading to an entire race. That’s your contribution to this world!” She also ended her tweet with an indelicate phrase.

Hoeke said she was unaware the word she used was so loaded because “you hear it all the time on radio and TV”.

By Wednesday, the Facebook apology had attracted hundreds of comments, many condemning

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/Sport

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.