Everyone’s talking about Harvard

2011-08-31 12:13

Los Angeles – Harvard regained its top spot on a list of most talked-about US universities on the internet, beating its rivals just in time for a return to fall studies, according to a survey.

Harvard conquered stiff competition from runners-up Northwestern University and the University of California, Berkeley based on the number of mentions it receives on the web, according to the Global Language Monitor, which tracks usage of words and phrases on blogs, social media and the top 75 000 print and electronic media sites.

The resulting rankings are used by education institutions to track their reputation among students, according to Paul Payack, who heads Global Language Monitor.

Harvard last topped the list of internet media buzz in 2008, but has struggled to regain the top spot after suffering an endowment crisis in the recent recession.

“We think Harvard went through a difficult period,” said Payack. “But (President) Dean Drew Faust seems to have righted the ship. She brought some adult supervision back to it.”

Harvard’s increasing usage on the web also was spurred by the 2010 film The Social Network.

The Top 10 on the internet media buzz list:

» Harvard University
» Northwestern University
» University of California, Berkeley
» Columbia University
» California Institute of Technology
» Massachusetts Institute of Technology
» Stanford University
» University of Chicago
» University of Texas, Austin
» Cornell University

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