FNB: Removal of clips doesn’t censor young voices

2013-01-23 13:39

The removal of clips from its blog following criticism from the ANC and its alliance partners does not amount to censoring the voices of young people, FNB has said.

“The cumulative views (of young people) and the message continue in the FNB TV advert and the other elements of the campaign, including billboards and the youcanhelp.co.za blog,” said FNB chief marketing officer Bernice Samuels.

Samuels’ comments come after FNB had removed four unscripted clips from its blog “for the time being”.

“We faced allegations of treason, by implication the children were placed at the centre of these allegations and this is why we decided to take our current course of action,” said Samuels.

She said the bank kept in touch with the children and they were doing fine.

Business Report earlier published quotes from some of the clips that have since been removed.

“The country is being overrun by poverty … while (President) Jacob Zuma is renovating his home,” said a youngster from KwaZulu-Natal.

A university student from Gauteng said: “The government is only thinking for themselves … I’m from a rural area and the government doesn’t see what’s happening.”

Said a high school pupil from KwaZulu-Natal: “Politicians tend to be the most destructive ... aspect of our country … We need motives and a clear vision … We must not depend on our leaders. Each person must become their own hero.”

A Western Cape student said: “I was born in an epic era … We need to stop relying on government and rely on ourselves.”

Samuels said the bank had not received any other complaint about the campaign, aside from the ANC, its leagues and alliance partners.

FNB has been slammed for the campaign, which the ruling party saw as an attack on itself and the government.

The ANC accused FNB of hiding behind the faces of innocent children, while the ANC Youth League said its campaign was treacherous.

The youth league said it was a veiled attack on the country.

Samuels said the bank would welcome the opportunity to meet with the ANC on this matter.

A complaint has reportedly been lodged with the Advertising Standards Authority – but not by the ANC.

Meanwhile, the Freedom of Expression Institute (FXI) has called on the ANC to be more tolerant, open to criticism and to uphold the spirit of the Constitution – which is to promote debate, discussion and the free expression of opinion.

FXI executive director Phenyo Butale said FNB was only giving a voice to young South Africans whose opinions were not heard enough.

“When the ANC was in opposition, it called on business to speak out on issues of national importance. Even in government, the ANC has recently called on business leadership to be more engaged with government and policy issues. In its criticism of the FNB’s advert, the ANC and its alliance partners are now showing intolerance of views that might be uncomfortable and critical,” Butale said.

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
/Movies
Horoscopes
Aquarius
Aquarius

The moon moves into your sign today emphasising your brilliant fast paced and innovative mind. Nervous tension can be a problem if...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.