FNB boss investigates blunder on RbJacobs Twitter account

2014-04-22 16:11

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FNB boss Jacques Celliers says an investigation is under way after a joke from the bank’s Twitter personality caused an uproar.

A tweet was sent to FNB asking where its “Steve” persona was.

However, the response from the bank’s social-media PR team on the RbJacobs account turned into a joke gone bad.

It said: “He’s somewhere in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!”

FNB acting head of digital marketing and media Suzanne Myburgh said the bank was deeply disappointed by the tweet.

“We find the comment distasteful and in conflict with our corporate values,” she said in a statement after Fin24 queried the matter.

Myburgh added that the matter would be investigated and disciplinary action taken.

The tweet has since been deleted, but screen grabs of the blunder are making the rounds.

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