Fifa orders kulula.com to withdraw advert

2010-03-19 11:19

FIFA has ordered budget airline kulula.com to withdraw an

advertisement that says it is the “Unofficial National Carrier of the

You-Know-What”, The Star newspaper reported today.

The airline announced on networking site Twitter: “Oh dear, (a)

letter from Fifa lawyers says we broke their trademark of the use of ‘South

Africa’ and think our non-WC (World Cup) ad was about soccer...

“Even the use of our national flag was an issue. It’s absolutely

outrageous. We’ve signed over our country, its symbols and our economy to one

Sepp Blatter (Fifa president). Nasty.”

Officially, the airline said it was “surprised” to receive a letter

from the world football body demanding it to withdraw the advert.

“They (Fifa) said we cannot depict the Cape Town Stadium, we can’t

use soccer balls, or the word ‘South Africa’, and the depiction of the national

flag is not allowed,” said Nadine Damen, the airline’s marketing manager.

“We can’t make any reference to the World Cup. They also told us we

cannot use the vuvuzela, which, in our view, is representative of the people of

South Africa and their love of football.”



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