Fifa owes local artists more than this

2010-03-27 10:13

THE snubbing of local artists by Fifa leaves a bitter taste in the

mouth.


This is supposed to be an African World Cup. And if our own artists

cannot perform at this soccer showpiece, the first on African soil, to showcase

our diverse and rich cultural heritage, where else are they supposed to exhibit

their talent?


South Africans and small businesses fear that the World Cup will

pass them by and the Local Organising Committee of the 2010 Fifa World Cup must

be told that they cannot behave like gods. They must give the World Cup to the

people.


There are already dozens of restrictions faced by locals trying to

use the tournament to sell their products, and the snub of South African artists

cannot be tolerated.


Legendary musicians Sipho Mabuse and others must come together,

speak loudly with one voice and stop Fifa from depriving them of a lifetime

chance to sell themselves to the world.


By performing to hundreds of visitors during the tournament, local

artists will get exposure to international deals.


There is money to be made here.


It is particularly sad that foreign artists, who already milk this

country through royalties paid to them for their music played on our radio and

TV ­stations, should again come here and make money while our own people

continue to live in poverty.


The Fifa concert, with tickets at between R450 and R1 150 each,

will be too costly for ordinary people anyway, and it’s a slap in the face for

locals.


We deserve better.
 

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