Google TV unveiled

2010-05-21 09:42

Google already dominates the internet and, in the past year, has

become a major player in the cellphone market. Now, it has its eyes on the

world’s televisions.


The internet search giant unveiled a new service called Google TV

on Thursday.

It aims to simplify finding programmes to watch and record on

hundreds of cable and satellite channels. It will also allow users to search

programming on the internet.


The service would be incorporated into televisions and Blu-ray

players made by Sony and decoders made by Logitech, and would launch in time for

the holiday season, Google announced at its developer conference.

The company

declined to detail the retail cost of the new device.


Google chief executive Eric Schmidt acknowledged the challenges of

melding television with the internet, which has been tried before by companies

such as Microsoft and Apple without sparking much enthusiasm from

consumers.


“It’s much harder to marry a 50-year-old technology and a brand new

technology than those of us from the brand new technology industry thought,” he

said.


The Google service will run on the same Android operating system

that has quickly gained a major segment of the smartphone market and will use

the Chrome browser, which is rapidly becoming the browser of choice among savvy

internet users.


“As other technologies have evolved and changed, TV has remained

the same,” Rishi Chandra, Google’s project leader, told 5000 developers

gathered for the conference.


“Video should be consumed on the biggest, best and brightest screen

in the house, and that is a TV.”


The service aims to turn the TV into a regular internet terminal,

allowing people to access services such as Facebook, Twitter or any internet

site while they are watching programmes on a split screen.


“The Web is unlimited, and now your TV is unlimited as well,”

Chandra said.

 

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