HTC takes fight to Samsung with One M9

2015-04-09 12:26

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Taiwanese mobile phone manufacturer HTC launched its latest flagship phone, the HTC One M9, at the boutique Ten Bompas Hotel in Johannesburg last night.

Neeraj Seth, head of marketing for the Middle East and Africa (MEA) region, was joined by Kostas Kastamonitis, the regional manager for the MEA region, to welcome the phone to South Africa.

The phone has already been released at the Mobile World Congress in Barcelona last month and has launched in other areas such as the UK and Dubai.

The One M9 has been billed as a huge competitor to the Samsung Galaxy S6 and S6Edge.

Although the phone launch was held yesterday, the actual phone will only be available for sale locally in June. Pricing is also not yet available.

In several jurisdictions where the phone has already been released such as the UK, it was slightly cheaper than the Samsung Galaxy S6.

For those who love to take pictures and selfies, the 20MP rear camera and 4MP front camera will keep you very busy. The selfie option of the camera can also be split so that you can take a selfie as well as your surroundings, adding more fun to your pictures.

If you love to put up your pictures on social media sites such as Instagram, Facebook and Twitter, finding those pictures on your phone will be a lot easier with the HTC Cloud gallery which puts all your pictures from your social media timelines in one place so that it is easier to locate them.

At the launch, Kastamonitis said the phone was designed so that it adapts to your lifestyle and learns your patterns.

For instance, the device will recognise when you are at home or at work and bring up the apps you use the most in those areas accordingly.

Another highlight was that HTC has partnered with audio company Dolby for their surround speakers on the phone in an effort to make the sound “richer and more enhanced,” said Kastomonitis.

The phone is LTE-enabled and according to Kastomonitis has the capability to reach connection speeds of about 450 Mbps.

In South Africa the only two colours that will be available at first are dual-tone gold and silver as well as gun-metal grey. Other colours will follow later.

City Press is busy reviewing the device in detail and will share the scorecard with you in two weeks.

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