I heart Jozi: Activism today is done from cushy jobs and trendy loft apartments

2011-03-17 13:52

When last were you given a really cool flyer for some party and was tempted to go just because the advertisement was dope enough to book a space on your cool wall?

The rise of social media has just made us all so lazy. Events don’t go big on posters and flyers any more, they opt for the cheaper and faster route – the Facebook event page.

I was chatting to Paulo Chibango of local dub band 340ml and he says: “Ah man, I miss the days where we would design dope flyers for events, now you just put up a black and white design and Facebook and BOOM you play to a packed audience.”

And the sad part is that this doesn’t only extend to how we get people to shows but also to our level of political and social activism.

If I see another tweet about how someone’s heart goes out to the people of Japan, or if another BBM contact tells me to copy their “Pray for Japan” avatar and make my own, I will scream.

Activism today is done from cushy jobs and trendy loft apartments.

With a simple click of a button I joined the cyber million man march to demand that Hosni Mubarak steps down.

A group of artists staged “cyber deaths” and promised to only reactivate their social media accounts once we, the public, had raised $1 million towards the fight against HIV and Aids in Africa and India.

Now it would make a world of difference if these artists (Alicia Keys, Kim Kardashian, Ryan Seacrest, Swizz Beats, Serena Williams and a couple others) would donate money from the millions they make off fans to the cause.

But instead they sit back and quite literally do absolutely nothing.

Many hearts go out to the people of Japan. But truth be told, your BBM “Pray for Japan” avatar only serves your selfish need to feel part of a global event when you’ve done absolutely nothing to help these people you are praying for.

If you really care, do something worthwhile by:

» Visiting www.redcross.org to find out how you can donate $10 from your phone;
» Eiichi Sadamatsu has set up a children emergency fund;
» Unicef and the International Medical Corps have donation forms online;
» Join the Salvation Army; or
» Doctors Without Borders is always appreciative of funds.

There is so much that can be done; just Google “how to help Japan”.

And the best part is most of it can be done without logging off your computer or leaving your inner-city loft apartment with that view to die for.

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