Iron Man 3: Disney gets Chinese partner

2012-04-16 11:27

The Walt Disney Company says it will co-produce its next Iron Man film with a Chinese partner in Hollywood’s latest effort to forge closer ties with China’s fast-growing film industry.

Walt Disney and DMG Entertainment said Iron Man 3 will begin filming this year with Chinese partners.

Walt Disney’s managing director for Greater China, Stanley Cheung, said the story will include China-related elements to appeal to Chinese viewers.

Foreign film companies are launching ventures with Chinese partners to expand their access to China, where box office receipts are growing rapidly at a time of weak sales in the US and Europe.

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