It is here, but I’m not feeling the music

2010-06-12 10:11

The soccer spectacular has finally come

to South Africa. Six years after we were awarded Africa’s first Soccer World Cup

and close to 10 years since the nation started ­lobbying Fifa, the first couple

of balls have been kicked in competitive play.


We are a third day into the games and as I

write this there will hopefully be lots of goals and all the attention will be

on what is actually important – the football.


I am solely interested in ­consuming as much football as I can

while continuing to ­participate in other aspects of life such as working,

eating, ­raising a child and so forth.


Beyond the football, the World Cup hopefully brings with it a

reduced need for irritating ­advertisements, especially the SABC’s “Feel it, it

is here” thing.


The whole strategy truly seems to have been an attempt to beat us

into feeling it by ­incessant repetition.


The sound of a mosquito in the dark is more welcoming than that

line.


I am also hoping to see the death of countless World Cup

songs.


K’naan’s Wave the Flag, which was Coca-Cola’s official World Cup

song, set a standard that many others have struggled to keep up with.


Being African, at least he was able to capture the spirit and

­essence of national pride that many of us Africans have.


Fifa has produced an album of World Cup songs headlined by Shakira

and Freshlyground’s ­Waka Waka – the official song – and R ­Kelly and Soweto

­Spiritual Singers’ A Sign of ­Victory – the official ­anthem. While the latter

is ­listenable, ­Waka Waka is largely ­forgettable.


My beef is that the attention is only on these two songs and the

songs by African artists such as Angelique Kidjo, TKZee, ­Louise Carver and

Nameless, among others, serve merely as supporting acts.


This would have been a great opportunity to help promote and

profile African artists with ­spirited, ­emotional songs about the World

Cup.


Instead, we have common songs by artists who probably don’t even

watch ­football.


What I am enjoying are the ­random songs that have been ­popping up

online from a range of artists who just decided to create their own World Cup

songs for their teams.


I admire the do-it-yourself spirit and can live without the

official songs.

 

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