J-Lo launches Latin talent search

2011-04-28 09:08

Jennifer Lopez has caught the bug for finding undiscovered talent.

Less than a season into her career as an American Idol judge, the actress and singer announced yesterday that she was launching a new live show aimed at finding the best Latin talent through North, South and Central America.

The show, to be called Q’Viva! The Chosen, will be made in conjunction with Simon Fuller, the creator of American Idol, and will be launched in partnership with TV networks throughout the continent.

“This is a show for the 21st century with an unprecedented global and local story,” said Lopez. “The Latin culture is a tapestry that is rich in passion, tradition and artistry and we are going to places where all of this talent lives and wouldn’t have otherwise been discovered.”

“Latin music and dance is loved all over the world but there has never been a particular show or live experience that truly celebrates its beauty and splendour,” Fuller said. “Q’Viva is that show.”

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