Joburg gears up for Fashion Week

2014-03-16 14:00

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A record 10 menswear designers are showing at this week’s Mercedes-Benz Fashion Week Joburg.

And it’s all thanks to the rise of the metrosexual that menswear now claims a bigger slice of the pie.

The metrosexual male is keen about fashion.?He is concerned with his looks and is label-conscious.

According to UK consultancy Bain & Company, the luxury menswear market makes up 40% of the global market and is growing at about 14% a year?–?nearly double that of womenswear?–?and is worth £180?billion (R3.2?trillion).

According to Nicholas Maweni, the spokesperson for African Fashion International (AFI), the organisers of Mercedes-Benz Fashion Week Joburg, the “overwhelming increase in the demand for high-end men’s clothing makes it an ideal market from which to grow the industry as a whole. This is why AFI is putting a lot of effort into showcasing designer gentlemen’s labels”.

Billed for fashion week are Fabiani, Augustine, Ruald Rheeder, Laduma, Viyella, Adriaan Kuiters and Jody Paulsen, and four emerging designers?– Zano Sithetho, Prudence Mphaphang, Sello Medupe and Jenevieve Lyons.

Maweni says these collections will present a fresh and innovative take on men’s clothing preferences and the masculine form.

Top local designer David Tlale will showcase a few pieces from his Fall 2014 collection, which he named Elementary Metropolis.

Last month, he wowed New York’s fashion fraternity at Mercedes-Benz Fashion Week New York.

Tlale says: “I’m excited about bringing the collection home. It’s one thing to see the garments on the screen and quite another seeing them live. I also have a surprise venue and form of presentation this year.”

On Friday afternoon, Tlale will showcase the works of the KwaZulu-Natal fashion interns he has been mentoring for the past few months.

Morphe by Marize Malan is another design range to look out for.

Malan is inspired by the holiday season’s blues and bright oranges.

She explores the tactile elements of combining opposite textures such as mesh and twills, and opposing colours.

Her silhouettes are tulip sleeves, wraparounds and bell-shaped sleeves and fabrics such as mesh, voile, faux fur, melton and twill.

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