Lack of sponsorship pulls plug on Cosafa Cup

2014-09-03 17:23

This year’s Council of Southern African Football Associations (Cosafa) Cup has been cancelled as “no suitable sponsor could be found for the event”.

“Cosafa regrets to announce that despite best efforts, the 2014 Cosafa Cup will not take place this year,” said the organisers today.

Concerted efforts were made to take the tournament to South Africa but, according to Cosafa, they failed to receive the requisite permission from the South African Football Association (Safa), who cited the non-availability of dates in November/December from the PSL as the reason.

South Africa was chosen “due to existing high standard of playing and broadcast infrastructure in the country”, said the organisers.

The event was going to be staged at no cost to Safa.

But it seems the tournament was doomed from the start as no suitable hosts were found.

“After Zimbabwe withdrew their hosting of the 2014 event, Botswana was selected as the destination for the tournament, but a short lead-time meant no suitable sponsor could be found for the event.”

“It comes as a huge disappointment to the region as a commercial sponsor was in place for the 2014, 2016 and 2018 event, but their participation was contingent on the tournament being played in South Africa due to existing high standard of playing and broadcast infrastructure in the country.”

“The Cosafa Cup plays a crucial role in helping develop the national teams of member associations and this year would have been of huge benefit as they prepare for qualifiers for the 2015 Africa Cup of Nations,” says Cosafa President Suketu Patel.

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