Leave your mark on the last VW Citi

2009-11-18 07:27

WITH the recent news of Volkswagen’s legendary Citi Golf finally

seeing the end of its long and iconic path, fans can bid farewell and leave

their mark.

In celebrating 25 years of loyal service, Volkswagen South Africa

is launching a countrywide campaign to say goodbye to this legend of the South

African roads.

The last Citi will be doing a victory lap around the country to

offer everyone the opportunity to come and bid farewell to Citi by signing the

vehicle.

VWSA marketing communications manager, Carrin Merkel said it’s had

an excellent run.

“It’s the best selling car in South African history, but the time

has come for the end of Citi production,” says Merkel.

“We’re giving the whole country a chance to say goodbye, with the

car being the farewell card.”

Those who can’t meet the Citi on tour, the entire victory lap can

be followed at goodbyeciti.co.za and on Goodbye Citi’s Facebook, Twitter, Flickr

and YouTube pages, where the public can also post their goodbye messages.

Citi has broken every imaginable record for a car in its category

and class.

General manager communications Bill Stephens said the decision to

stop producing the Citi was a tough one.

“Like all things in life, we have to adapt and move with an

ever-changing environment. New technology, rapidly evolving consumer needs and

demands, and new trends in the automotive industry have forced us to finally

write the last chapter on the ubiquitous Citi,” said Stephens.

The national victory lap started last week at the VW plant in

Uitenhage. It made its way safely to Durban at the past weekend past. It saw

Gauteng yesterday at the Kyalami Grand Prix Circuit.


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