Lifestyle TV competition hots up

2014-07-23 10:12

Lifetime – on DStv channel 131 – has just launched on MultiChoice’s DStv satellite pay-TV platform in South Africa and across Africa, upping the competition for female viewers and increasing the choices when it comes to drama, made-for-TV movies, scripted reality shows and factual entertainment programming.

Lifetime enters a TV channel field fast getting crowded.

The new channel from A+E Network UK will compete for DStv Premium bouquet viewers’ attention along with channels like Discovery Networks International’s TLC Entertainment and ID: Investigation Discovery, Universal Networks’ E! Entertainment and even with SABC3, which is undergoing a schedule and content revamp.

A+E Networks UK – a joint venture between A+E Networks and BskyB – has already delivered the History and Crime+Investigation channels to DStv. The female-focused channel now hopes to attract viewers to its mix of melodrama movies, spicy new reality shows like Dance Moms and Shahs of Sunset, and dramas like Suits and Orphan Black.

A+E Networks UK plans to launch ad sales on Lifetime from October this year.

» Media24, which publishes City Press, and MultiChoice are part of Naspers.

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