Local music to get more airplay even after Cup

2010-05-06 16:44

The SABC’s head of PBS (public broadcasting services) radio said

local music would get more airplay beyond the 2010 Fifa World Cup.

Thami Ntenteni gave this commitment during an event today at which

local music promoters, recording companies and the SABC agreed to promote the

local music industry.

SABC PBS radio stations (these exclude Metro FM, 5fm and Good Hope

FM) are playing 100% local music during the 90 days from May 1 until the end of

July.

According to Ntenteni, the aim is to keep South Africa’s culture

and music alive and to ensure the industry remains sustainable. “We currently

have foreign culture and music dominating our airplay and we are in a way

encouraging that,” he said.

Ntenteni said perceptions that South Africans don’t like their

music had to change and that the public broadcaster had a role to play in this

regard.

The SABC PBS general manger, Mandla Soko, said local artists could benefit from the 2010 Fifa World Cup public viewing areas, Fan Fests and

opportunities at the SABC’s World Cup broadcasting village in Sandton City as

there would be entertainment slots during which up-and-coming musicians would

perform.


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