MTV awards rocks

2010-09-14 10:17

Viewers watched the MTV Video Music Awards as glam pop artist Lady Gaga and lingering drama between singers Taylor Swift and rapper Kanye West gave the ceremony its highest audience since 2002.

MTV, owned by Viacom, said yesterday that 11.4 million people watched Sunday’s live performance and awards ceremony from Los Angeles, where Lady Gaga took home eight prizes and set tongues wagging by wearing a dress made of raw meat.

MTV said it was the biggest telecast for the network since the 2002 Video Music Awards.

Canadian teen idol Justin Bieber (16) proved to be another big draw and took home the best new artist award after performing before hundreds of screaming young girls.

MTV said the 12-34 year-old audience was up 33% from last year.

Last year’s MTV Video Music Awards ceremony – famous because West stormed the stage while country singer Taylor was accepting her award – drew 9 million viewers – a 6% increase over 2008 and the largest turnout since 2004.

The Swift-West drama played out again on Sunday with the 20-year-old blonde singer performing a plaintive ballad recounting last year’s incident.

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