McDonald’s goes veg

2012-09-04 13:02

New Delhi – US fast-food giant McDonald’s, famed for its beef-based Big Mac burgers, has said it will open its first vegetarian-only restaurant in the world in India next year.

The world’s second-biggest restaurant chain after Subway tailors its menus to suit local tastes, which in India means no beef to avoid offending Hindus and no pork to cater for Muslim requirements.

The first vegetarian outlet will open its doors mid-next year near the Golden Temple in the Sikh holy city of Amritsar in northern India where religious authorities forbid consumption of meat at the shrine.

“It will be the first time we have opened a vegetarian restaurant,” a spokesperson for McDonald’s in northern India, Rajesh Kumar Maini, told AFP today.

“There is a big opportunity for vegetarian restaurants (in India) as many Indians are vegetarian.”

After the opening in Amritsar, the US chain has plans to open another vegetarian outlet near the Vaishno Devi cave shrine in northwestern Indian Kashmir – a revered Hindu pilgrimage site that draws hundreds of thousands of worshippers year.

McDonald’s in India has a menu that is 50% vegetarian.

Its McAloo Tikki burger – which uses a spiced potato-based patty – is the top seller, accounting for a quarter of total sales.

Among the chicken-only meat offerings, the Maharaja Mac is also a favourite.

“At the moment, India is still a very small market – we just have 271 restaurants in India and across the world we have nearly 33 000,” Maini said.

“But when you look at the potential of the country, it is one of the top priority countries and we are laying the groundwork for capturing the market.”

Hindus, who account for 80% of India’s 1.2 billion population, regard cows as sacred.

For Muslims, the consumption of pork is prohibited in the Quran.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.