My World Cup Moment: Hope for the youth

2010-06-28 14:05

One of the nicest features of the 2010 Fifa World Cup is the joy it

has brought the millions of beautiful young people of our country, writes Danie

Joubert.

The past few weeks have turned many disgruntled South Africans, who

were thinking of leaving the country, either spiritually or physically, into

proud citizens and believers.

Not only have flag vendors been making a killing, but many overseas

visitors have equipped themselves with our national weapon of mass deafening,

the vuvuzela. There is talk that it may replace coal as an export product in

light of global warming struggles.

Everyone seems to think that this is as good as it can get. Many

are forecasting a huge slump and after-party depression. The majority think we

will survive – we always do.

But while the feast is on, one may as well enjoy the remarkable

things that are happening.

Children of all colours and ages suddenly seem to know more about

soccer than about any other game. They know the names of teams, their colours,

their scores, the names of the best players and who are scoring the goals.

Support for Bafana Bafana and Brand South Africa is visible

everywhere. Political leaders are revelling in the attention that South Africa

is getting in the world media. Some politicians remind us of the lessons to be

learnt from preparing for the World Cup, especially our ability to manage the

construction of modern-day architectural and civil engineering wonders.

Most people were astounded by the miracle that the beautiful

stadiums, rapid-rail trains, roads and airports were all ready on time.

Many

visitors were amazed by our ability to run this world-class event in the midst

of labour strikes, seemingly having no effect on our readiness.

One of the nicest features of this epic event is the joy it had

brought the millions of beautiful young people of our country.

There is hope when you can excite the youth in the midst of poverty

and unemployment. Starting with the kids in their bright colours escorting the

players on to the pitch with pride and dignity, then moving to the young jocks

and cherries in the stands waving their flags, blowing their vuvuzelas with

rounded cheeks, sporting radiant faces and white smiles.

Getting sports celebrities to inspire young people to heed the

HIV/Aids threat and pouring proceeds from the World Cup into education is truly

demonstrating foresight.

This country belongs to the youth. We, the adults and veterans, can

help them to contribute value and build Brand South Africa by assisting them to

have fun and enjoyment, and teaching them the skills of creating the future and

managing excellence.


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