NakedNews now in your living room

2011-05-07 16:08

NakedNews, the service where ­anchors strip down to their birthday suits while reading the news, has hit South African living rooms.

Free-to-air broadcaster e.tv is three weeks into a 13-week ­agreement with NakedNews. The programme, broadcast every ­Friday after the 10pm movie, started on April 22.

The agreement might be ­reviewed as the season progresses, according to NakedNews Africa chief executive Craig John.

NakedNews replaced the e.tv soft-pornography offering, which was broadcast on Friday and ­Saturday nights.

However, e.tv has not included the news service on its programming schedule.

John expects to see growth on the continent as internet bandwith gets broader and cheaper, as ­NakedNews is available across ­Africa on the web.

John said they approached e.tv and not SABC or M-Net because the free-to-air station is a “great partner”.

“The programmes broadcast on e.tv are only weekly magazine programmes, all the daily news ­programmes and its different ­sections will continue to be available online and on mobile for ­subscribers,” said John.

He refused to provide subscriber numbers, saying NakedNews does not publish this information.

“I can tell you that we’re very pleased with the response we’ve had and are considering launching a weekly South African version,” he said.

NakedNews has been running internationally since its inception and online debut in December 1999 in Canada.

It is also available in hotel rooms in countries such as Israel, Philippines, Thailand and South Korea. Locally, it is also beamed in hotel rooms by technology firm Maginet.

Vodafone, owners of cellphone giant Vodacom, offer NakedNews in the Netherlands, Greece, Britain and Australia.

Its creators insist that NakedNews is not associated with ­pornography or strip clubs.

Only over 18s are allowed access to the site.

» NakedNews is inviting interested presenters to contact them on info@nakednewssa.co.za.

An earlier call for online presenters promised would-be anchors R2 000 per shoot, which would ­increase as the site became more popular.

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