Nando’s ad tackles xenophobia

2012-06-01 14:14

A cheeky and provocative new ad from Nando’s asks viewers: “You know what’s wrong with South Africa?”

A voiceover then speaks from the point of view of a xenophobic who answers with: “All you foreigners” as a scene of immigrants tip-toeing across the SA border, luggage in hand, disappear in a puff of smoke and are told to “go back to where you came from”.

The 52-second ad continues to eradicate Cameroonians, Congolese, Pakistanis, Somalians, Ghanaians and Nigerians and all manner of “non-native” South Africans, including Afrikaners, Europeans and Indians, Sothos, Vendas and others.

Diversity campaign
Nearly all are gone in the blink of an eye until only a Khoisan man is left, who then points to his chest and says to the camera: “I’m not going anywhere. You *$&!#* found us here.”

The new ad is part of Nando’s Diversity campaign, where the flame-grilled chicken brand forces South Africans to question xenophobia and intolerance.

Nando’s have teamed up with non-profit volunteer group Cheesekids to “create pop-up soup kitchens” in parts of South Africa that have been affected by xenophobia, “to walk the talk in galvanising our message of creating dialogue between the diverse”.

“Either way you look at it, we were all once foreigners in SA, except for the Khoisan of course,” the company says.

Nando’s said in a statement to Timeslive: “The advertisement is aimed at addressing a social ill and our approach is one that seeks to have South Africans take a stand against these prejudices by encouraging them to embrace the diverse inhabitants of our land.”

The company has called on volunteers to join the soup kitchen project by visiting www.souperstars.co.za


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