New Kanye album leaks, creating online buzz

2013-06-15 09:03

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Los Angeles – Kanye West’s new album Yeezus leaked online, four days before its official release, but the US rapper appeared unconcerned as the internet went crazy over his latest record.

The much-anticipated album – due to be officially released on Tuesday – immediately became a top Twitter trending subject yesterday, while instant reviews were largely positive.

It was not immediately clear if the leak was part of a marketing strategy or was a genuine, nondeliberate release. The album includes contributions from French electro artists Daft Punk, Frank Ocean, Justin Vernon and Kid Cudi.

The 36-year-old held a public listening session for media in New York on Monday for the new album, which was recorded in Paris and Los Angeles, his sixth solo record, without preventing anyone from recording what they heard.

Pop culture and technology website Mashable said its representative was among 100 or so people at the session, and that West’s record company staff appeared to have no qualms about the music leaking.

Mashable quoted the rapper himself as telling those present: “I have this new strategy. It’s called no strategy,” adding with expletive accompaniment: “This album is all about giving.”

Rolling Stone called the album “the darkest, most extreme music Kanye has ever cooked up, an extravagantly abrasive album full of grinding electro, pummelling minimalist hip-hop, drone-y wooz and industrial gear-grind.

“Every mad genius has to make a record like this at least once in his career,” the music bible added, giving the album 4.5 stars out of five.

The New York Daily News gave it a five-star review, saying: “Everything about the album ups the ante of its advance press: It presents Kanye as nothing less than the Johnny Rotten of his generation.”

“The entire disc rethinks industrial rock of the early ’90s for both a new era and genre,” the newspaper’s critic added.

In the past, West has taken extreme precautions to prevent the pirating of his music, limiting the number of people involved to reduce the risk of files leaking by email or other means.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.