(Not the) Design of the week: Sterile revolution

2014-06-29 15:00

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Am I Collective is a top Cape Town team of creatives, graphic designers and illustrators. We at #Trending think they have oodles of talent.

However, one of their latest creations leaves much to be desired. It’s a calendar for June, which is Youth Month, and is titled Youth In Revolt. It’s the first instalment of a monthly calendar they will be creating and giving away free online.

Each day in the month is illustrated with an icon that speaks to youthful rebellion?–?like spray-paint cans that refer to graffiti, which some in authority believe is a form of vandalism. The design loses its charm by failing to connect with the commemorative themes of the month.

Hello, what about 1976?

They’ve managed to dedicate six days to ideas of narcotic and alcoholic indulgences, four to sexual treats and the rest for mundane pursuits.

A graphic representation of a lone tombstone with the letters HP (Hector Pieterson) inscribed on it is the only nod to the events that bred a new phase of a revolution. It would appear that the Am I Collective does not have a concept of youth in revolt, except within the bounds of trivial thrills.

There’s none of the creative rebellion that saw young people take the world forward in politics, business or art. They touch on none of the urge and hunger of youth to change the world.

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