Now Bafana price tag is R41m

2011-05-08 10:42

R41 million is the latest asking price for the Bafana Bafana brand.

But the South African Football Association (Safa) is not taking the bait and is redoubling efforts to find a new name for the national soccer squad.

Businessman Wayne Smidt’s Stanton Woodrush (Pty) Ltd, which registered the Bafana trademark in 1993, has proposed the R41 million price tag to Safa to buy back the name, a senior Safa official told City Press.

“In the spirit of negotiations I can’t comment,” Smidt said yesterday.

Stanton Woodrush co-owns Safa Legal and Management, the company that owns the Bafana trademark with Safa.

Smidt also wholly owns the trademark for Bafana Bafana clothing.

City Press understands the Safa leadership is viewing the latest offer as “ridiculous and unreasonable” and will go ahead with its plans to change the national team’s name.

Safa vice-president and chairman of the negotiating team Danny Jordaan yesterday did not want to elaborate on the matter, but said Safa would rather find a new name than part with a cent.

Jordaan hinted that Safa was reluctant to let an individual take advantage of the national asset.

“We have not officially sat down as the committee to consider the offer, but personally I’d rather we find a new name. The sooner we close this chapter the better for everyone,” said Jordaan.

He said they hoped to resolve the matter in a week’s time.

Jordaan referred all further questions about the offer to Safa’s acting chief executive, Pinky Lehoko, who has received the proposal.

Lehoko was not available for comment.

Asked whether negotiations were at an advanced stage, Smidt said: “I hope the matter is resolved soon, hopefully within a week.”

Sports Minister Fikile Mbalula previously said he supported a “more appropriate” name for the national football team. – Additional reporting by Adriaan Basson

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.