Orange miniskirts in Amsterdam museum

2010-07-15 13:59

The bright orange miniskirts worn by a gaggle of young women who

invaded Soccer City during the Netherlands-Denmark match on June 14 are to be

displayed in the Amsterdam Historical Museum.

The Dutch daily, De Telegraaf, reported today the museum decided to

add the Dutch Dress to its collection as it had been “the hit of the World Cup

2010”.

Museum representative Hester Gersonius said the orange dress

represented “originality, cheekiness, entrepreneurship, creativity and humour”.

“In short,” she said, “traits which define Amsterdam as well as the

museum.”

The miniskirts caused an uproar and outraged World Cup organisers

Fifa during the soccer match in Johannesburg, as the dresses had a tiny label

bearing the name of Dutch beer brewer Bavaria.

Two of the so-called Bavaria Babes were arrested. They appeared in

the Johannesburg High Court on June 22 where ambush marketing-related charges

against them were dropped.

The museum had acquired one of the miniskirts but was trying to

obtain that of one of the young women who wore it while under arrest.

The dress would not be permanently displayed but may turn up in two

years when the European soccer championships would take place.

Gersonius added that Bavaria did not sponsor the museum and

believed Amstel was the beer of choice in the museum’s restaurant.


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