Porsche gets a push

2010-09-12 13:44

Supercar brand Porsche is to open the world’s second biggest Porsche centre in Cape Town this year as more South Africans splurge on the luxury brand.

South Africa is already home to the world’s biggest Porsche centre – a whopping 11 948m² behemoth in Johannesburg.

There are about 5?000 Porsches on local roads – excluding older, classic models.

South Africa ranks 15th in the world for Porsche sales and last month it was top in sales for the ­Africa and Middle East region.

The automotive industry has ­recovered drastically since last year a nd Porsche is no exception.

It sold 104 units last month. That was just one short of the record to date.

Porsche’s iconic cars range in price from R595 000 to R1.8  million.

The Cape Town centre will be built on 9 200m² at a cost of R85 million. A smaller (6 155m²) centre ­also ­operates in Umhlanga, Durban.

Porsche SA spokesperson Christo Kruger said the Joburg centre was the biggest in the world because it offered everything from a workshop to a coffee shop.

“Because of the available space in the country, it largely contributed to the magnitude in size of our ­centres,” he said.

The Johannesburg centre ­services between 20 and 30 cars a day and about 600 cars drive through it in a month.

Kruger said Porsche SA sold about 600 cars a year. The figure stood at 700 two years ago.

“Figures fluctuate and because most of our models are tailor-made, figures are never the same for each month.”


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