Puma pulls plug on Safa sponsorship deal, cites ‘ethical reasons’

2013-10-17 11:02

German sportswear company Puma has confirmed it has terminated its technical and licensed partnership with the SA Football Association (Safa) with immediate effect.

“Puma can confirm it exercised the right to terminate its technical and licensed partnership with the South African Football Association,” the company said in a statement today.

In April this year, Safa confirmed that a Fifa report into match-fixing, revolving around Bafana Bafana’s 2010 World Cup warm-up matches, had been received and was looked into by a judicial inquiry.

“Following match-fixing allegations made against Safa along with inappropriate responses from within the football organisation (including the suspension of senior officials), Puma terminated the contract with immediate effect,” the statement read.

Puma’s termination comes a day after Absa announced it would not renew its sponsorship of the national soccer body.

Absa’s current deal expires in December this year. In a statement released yesterday, Absa confirmed that it would not continue its association with Safa.

“Absa confirms it will conclude its sponsorship of the South African national soccer team, better known as Bafana Bafana, when the current agreement with (Safa) expires at the end of 2013,” the statement read.

“This follows a review of Absa’s business and brand objectives.”

But Puma insisted it enjoyed a good working relationship with Safa but had decided to part ways due to “ethical reasons”.

“Puma abides by a code of ethics in all areas of its business operations and expects its partners to adhere to the same values,” the statement read.

“Puma would like to state that with notable exception to the issues in question it enjoyed a good working relationship with Safa, and wishes them well for the future.”

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